www.thoughtfulchina.com China largest marketers are now spending hundreds of millions of dollars to develop, produce and advertise products to local consumers. Ad budgets are growing, and so is determination to win brand loyalty. So why isn’t China dominating regional and global awards shows like AdFest and Cannes? Our speakers examine the cultural and operational challenges faced by agencies and advertisers in creating great advertising in China. Featured Guests include Tom Doctoroff, JWT’s North Asia Area Director & Greater China CEO; Linda Kovarik, founder and head of strategy at Creative Sherpa, Victor Ng, exec creative director at DDB China Group and Norman Tan, chief creative officer, China at Lowe Worldwide. http
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nmadden says:
January 3, 2012 at 3:46 pm (UTC 0)
Tom Doctorof’fs agency, JWT, won China’s first Grand Prix award yesterday at the Cannes Lions advertising festival. Congratulations to the team, this is a major accomplishment and good news for China’s entire advertising community.